function get_random()
{
    var ranNum= Math.floor(Math.random()*110);
    return ranNum;
}

function getaQuote()
{
   var whichQuote=get_random();
   
    var quote=new Array(110)
     quote[0]="Your press release should NEVER be more than one page. Make it more than one page and it's likely to be tossed out.";
     quote[1]="Faxed press releases will get you interviews. Press releases distributed online will get you search engine rankings. Smart people use both.";
     quote[2]="One of the best times to send out press releases is the week between Christmas and New Years Day. Reporters still need as many stories as always, but because of the holidays, far fewer people send out releases. This is a huge advantage for you.";   
     quote[3]="There's no problem putting your cell phone number on your press release. Reporters are used to it. BUT, there's a big problem doing interviews on a cell phone. Reporters hate them.";
     quote[4]="The words press release, media release and news release all mean exactly the same thing. Anyone who is offended by the term press release is just too silly to deal with.";
     quote[5]="Any 'publicity expert' who tells you that faxing press releases is out-of-date and old technology is someone you should avoid. Both online (Internet) and offline (faxed and mailed) press releases are powerful, effective ways to get publicity. Smart people do both.";
     quote[6]="There's no problem with a reporters calling you and getting a voice mail message. But, if you've sent out a press release, be sure to check your voice mail once an hour (yes, once an hour). Wait longer than that and you could lose your chance for a valuable interview.";
     quote[7]="Your headline is the most important part of your press release. But, you don't have to come up with powerful headlines yourself. Either use formula headlines or use the simple software at www.InstantHeadlineGenerator.com.";
	 quote[8]="There's nothing wrong with reputable publicity agents. They provide a great service. But the vast majority of small business owners don't need them (and probably can't afford them). An honest publicity agent will tell you that.";
	 quote[9]="Your job as a publicity seeker is to be a source of great information about your topic, NOT to try to sell your product or service.";
	 quote[10]="One of my favorite sources for ideas I can use to write press releases and get publicity is USA Today. I cant remember the last time I looked through USA Today without getting great story ideas for myself or my clients.";
	 quote[11]="For over 1,000 years we were in a credential-based society. The person with the best credentials got the most business. Sadly, that is no longer true. We are now in a celebrity-obsessed society. People who make themselves celebrities get the most business. The good news is that when you get publicity and are interviewed on radio and TV or newspapers and magazine, you automatically get celebrity status.";
	 quote[12]="There are four great ways to get publicity: 1-be controversial, 2-have a pet rock, 3-be a nut, 4-solve a problem . In my opinion, the best and easiest way is - solve a problem.";
    quote[13]="Publicity is more powerful than paid advertising because it is CHEAP! You can do a local publicity campaign absolutely free. For $10 you can do a serious publicity campaign around the country.";
quote[14]="Publicity is more powerful than paid advertising because when you appear on radio, TV or in newspapers and magazines, people INSTANTLY believe what you are saying. Try to get that with paid advertising!";
quote[15]="Publicity is more powerful than paid advertising because you can get your message to the marketplace FAST! It's possible to write a good press release, get it in the hands of the reporters and be interviewed all within an hour or two. My publicity students and I have done it many times.";
quote[16]="Publicity is more powerful than paid advertising because when people see you, hear you or read about you in the media, they instantly trust you. People feel that if you are good enough to be interviewed on TV, radio or in newspapers and magazines, you're good enough to be trusted. Do you think you get that from paid advertising?";
quote[17]="When you get publicity and are interviewed by the media, people instantly trust you. That's important because people don't trust you until they know you. When you are constantly appearing in the media, people get to know you, so they trust you. Powerful stuff!";
quote[18]="Whoever has the attention of the media WINS! If you know how to get and use publicity and your competitors don't, you win and they lose.";
quote[19]="Fatal Publicity Mistake #1 - Trying to sell or promote your product in your press release. You should NEVER try to sell or promote your business in your press release. That's not what a press release is for. Try to sell something in your press release and it'll wind up in the trash.";
quote[20]="Before sending out any press release, determine what you want your message to be: Are you selling a product? Promoting an event? Announcing organization news?";
quote[21]="Use a media alert for a brief announcement of an event that will be happening soon.";
quote[22]="Use a tip sheet for a non-news item. Reporters love tip sheets such as 'Five ways to save for retirement' or 'Eight ways to protect your assets in the event of a natural disaster'.";
quote[23]="The opening paragraph of your press release should have the most important information, written as succinctly as possible. Be as complete as you can so the media can publish only the first paragraph if necessary. ";
quote[24]="When you write a press release, use short sentences and active voice: 'The Consumer Product Safety Commission says the new child safety seat design is 57 percent safer than previous designs.'";
quote[25]="Never open your press release with 'Company President John Q. Public announces.' The announcement is not the news. What he announces is the news.";
quote[26]="Whenever possible, include a short, powerful quote from you in your press release that ties right into your story.";
quote[27]="Unless you're very good at it, avoid humor in your press releases and interviews. It can easily backfire.";
quote[28]="Before you send out any press release, determine what media outlets you want to use: General readership newspapers and/or magazines? Trade publications? Government publications? Radio? Television?";
quote[29]="End your press release, tip sheet or media alert with -30-, -#- or -End-. These are the standard ways news agencies end their articles.";
quote[30]="Proofread the press release carefully, paying special attention to the spelling of names, the correct use of titles and the accuracy of contact information. Get a second person to proofread it also. Any mistakes will shake your credibility in the eyes of reporters.";
quote[31]="Where do you find contact information for reporters? A few sources of media information include: your telephone directories, online directories, Editor and Publisher magazine, Bacon's Information directories, Gebbie Press All-in-One Media Director and Burrelle's Media Directory.";
quote[32]="Put all contact information for reporters and media outlets you find in a database for future use. Update information regularly.  It'll save you a mountain of time.";
quote[33]="In your media contacts database include a field for 'Comments'.  In this field, put your comments about interviews you've had with that reporter, important details about the reporter, etc.";
quote[34]="Schedule your press release to allow it to reach the correct personnel in time to review and follow up. Many interview opportunities have been lost because the press release wasn't sent in time.";
quote[35]="Be patient: Media outlets are extremely busy and they may or not be able to use your release at the time you send it.  If it won't be used immediately, keep sending releases to show the quality of your information and offer to be a source of industry information in the future.";
quote[36]="If a reporter uses your release, thank him upon publication and offer assistance for future articles.";
quote[37]="Rehearse what you will say during your interviews as much as possible. Write an outline of answers to potential questions and practice saying them until they sound natural and not rehearsed.";
quote[38]="Before you send out any press release, determine who you want to reach: Employees? Potential customers? Government? Industry?";
quote[39]="If you have updated information about your story, be sure to contact the media that used your initial release. For example, send a case history that shows how a local customer benefited from a project you were involved in.";
quote[40]="Do not send your press release to national media unless you have put a national slant on the story. For many, many stories, this is easy to do, so don't skip that step.";
quote[41]="Contact reporters to ask if you can be of assistance with industry-related news. This is especially helpful if there's major news in your industry. The reporter may need to find a 'local angle', which you can provide.";
quote[42]="Any photographs you use should be of professional quality. If taken by an amateur, review them carefully to make sure they're well focused and well-posed: no background items protruding in accidentally amusing ways, no essential details cut off at borders etc.";
quote[43]="Biographies should be no more than one page and written in the third person. Include interesting stories of how the subject became involved with the industry or event and what he or she hopes to accomplish. Avoid details that have nothing to do with the story. Use a narrative format rather than a resume format.";
quote[44]="In all of your press materials, use positive language. Avoid negativity and attacks on competitors.";
quote[45]="There's no such thing as 'off the record' with reporters.";
quote[46]="Reporters are very willing to make you as famous and wealthy as you'd like to be if you'll just give them what they need, which is a good story.";
quote[47]="Before you send out any press release, determine how you want to relay the information: Press releases are for genuine news, such as events, new product information etc, and offering in-depth information.";
quote[48]="If you know how to get publicity the right way, reporters will sell your product for you - and they'll do a better job of selling it than you will.";
quote[49]="Probably not one of your competitors knows how to get and use publicity the right way.  That creates a HUGE opportunity for you.";
quote[50]="Publicity can give your potential clients, customers or patients a MUCH better chance to get to know you and to find out who you are and what you can do for them than any advertising possibly can.";
quote[51]="Before you send out any press release, be sure to decide what you want the end result to be.  Every press release must have a specific purpose.  Simply getting the attention of the media is not a specific purpose.";
quote[52]="A press release has a specific format.  When you use the right format you not only get your point across to the reporter, you also make it clear that you know what you're doing.";
quote[53]="The press release is actually one of the least important parts of any publicity campaign.  Do you know what the most important part is?";
quote[54]="In tough economic times, publicity is the cheapest, most powerful - and possibly the only - form of marketing available to many business owners.";
quote[55]="Contrary to the often repeated myth, not all publicity is good publicity.  Consider the publicity O.J. Simpson has gathered over the years.";
quote[56]="Reporters are NEVER responsible for or required to send you copies of articles about you or recordings of TV or radio shows you were on.  That's your responsibility.";
quote[57]="It's very possible for you to learn the right way to get publicity today and starting writing and sending out press releases tomorrow.  Plus an added benefit - once you learn how to get publicity, it's a skill you'll have for life.";
quote[58]="One of the major keys to huge success with your publicity campaigns is consistency.  Set up a rock solid schedule of sending out one press release per week or at least every other week.";
quote[59]="Having a memorable, easy-to-remember domain name (website address) for your website is a huge asset in getting business from your publicity.  Choose your domain name carefully.  Some of my domain names are PublicityMadeEasy.com, MillionDollarPublicity.com, FreePublicityTips.com and Hartunian.com.";
quote[60]="Become a spokeman for your industry, profession, trade, hobby, etc.  Reporters are always looking for qualified spokemen.";
quote[61]="When you write a book, you're almost guaranteed loads of publicity.  If you don't want to write the book yourself, hire a ghostwriter to help you.  You may be surprised at how little a ghostwriter can cost.";
quote[62]="Name something after yourself.  For example, if you've developed a new system for playing poker, call it the Anderson System.  Or the Harris Technique.  Or the Billings Formula.  This could be a powerful branding technique in your publicity campaigns.";
quote[63]="Is it worth buying radio talk show time in addition to getting free publicity? The answer is very simple.  If you earn more money because of the show than the radio time costs, then yes, it's worth it.";
quote[64]="Be able to get your point across to reporters in 10-15 seconds.  Consider any extra time you get from reporters a gift.  But don't count on it.";
quote[65]="If you can get a reporter to say: 'Wow, I didn't know that' you have a winner of a story idea.";
quote[66]="Hooks are for hanging pictures.  Story ideas are for publicity.  You don't need hooks.  You need story ideas.";
quote[67]="You don't need a gimmick to get publicity.  You just need good information.";
quote[68]="Tip sheets can be great for getting publicity.  Plus, they often can be used over and over again for years.";
quote[69]="Do NOT send gifts to reporters who've done a story about you.  Ethical reporters will decline all gifts.";
quote[70]="Dress appropriately for all of your interviews.  If you own a factory and expect to go on a tour into the messier parts of your business, wear appropriate clothing. Otherwise, dress professionally but in keeping with your personality.";
quote[71]="Be ready for the interview at the appointed time. Sounds simple, but you'd be amazed at how many people aren't ready on time and blow their chance for a profitable interview.";
quote[72]="If you need to correct yourself, feel free to do so. Reporters are happy when you correct mistakes and are grateful that you caught the mistake.";
quote[73]="Be aware that in general it's not reasonable to ask to see an article a reporter writes about you before it is published.";
quote[74]="If you are fortunate enough receive a draft copy of the finished article a reporter writes about you, review it carefully and make all corrections clearly but respectfully. Return the corrected copy in a timely matter.";
quote[75]="Always thank the interviewer once an article about you has been published. It's astonishing how few people send thank you notes.  Reporters appreciate them.";
quote[76]="Avoid using jargon, acronyms or other language that may be confusing to the audience. Your colleagues may know what a CFP is, but the audience may not - and that can cost you business.";
quote[77]="If you choose to email press releases, NEVER send attachments unless reporters specifically ask for them.";
quote[78]="Use words such as 'Dazzling', 'Amazing', 'Incredible' or other 'hype' words very sparingly in your subject line or headline in an effort to get attention. Reporters are very wary of these words.";
quote[79]="Look for offbeat story suggestions. For example, if the 'Santa' you've hired is the father of many foster children, consider publicizing it. Likewise if you offer a unique service, publicize it.";
quote[80]="After you've written a press release, resist the urge to send it out immediately. Sleep on it, if possible. Read it again the next day. You may discover you've left out some key information or you may think up a unique angle.";
quote[81]="How can you improve on your competition's message? How can you respond to publicity they're getting?";
quote[82]="Create a charity tie-in to your company or event. Donate to a dog rescue organization or other cause.";
quote[83]="Consider partnering with another person with a different opinion to add interest to your interviews.";
quote[84]="Only host a press conference for truly remarkable events. For example, if your organization is building a multimillion-dollar facility or has hired a celebrity spokesperson. Do not host a press conference for winning an award or introducing a new ad campaign.";
quote[85]="Keep in mind that most people in the media and in the general public know nothing about you or your business or event. Explain everything they need to know. The information you think is so obvious may be brand new to the public.";
quote[86]="Remember, repetition is the key to publicity. The more you get your business or event positively in the public eye, the better.";
quote[87]="Offer to be a speaker at local events. Send out a press release before AND after your talk.";
quote[88]="Conduct a contest and send out a series of press releases about it. If you have a cleaning service, offer a free cleaning to the winner.";
quote[89]="Donate to a charitable event and send out press releases announcing it. Your business will be connected with a positive event and create future goodwill.";
quote[90]="Sponsor an event or group such as a local softball team, a marathon for charity or an essay contest.";
quote[91]="Submit information to radio, television and community calendars. Be sure to submit your information at least several days before you want it released.";
quote[92]="Don't forget to send your press releases to college newspapers if your topic is appropriate.";
quote[93]="Conduct a survey and announce the results to local media. For example, '62% of respondents say they're late in getting their pet vaccinated, according to a survey by XYZ Veterinary Service of Lakeport.'";
quote[94]="Write an 'op-ed' article stating your view on an issue related to your industry or event and send it to newspapers related to your topic.";
quote[95]="Create a public service announcement related to a topic in your industry. For example, if you are a doctor, create a PSA on second-hand smoke.";
quote[96]="Donate items for an auction or a silent auction or offer an opportunity to spend a day at your company or event.";
quote[97]="Create a look-a-like contest related to your event or industry. Or tie the contest to an upcoming election or movie release.";
quote[98]="Sponsor a sports team so your event or company can be featured on its t-shirts and hats.";
quote[99]="Offer to be an 'expert' to local media. For example, if you are a veterinarian, alert the local media to new trends in the field and offer to help them on the story.";
quote[100]="Write a press release and submit it online through Profnet: https://profnet.prnewswire.com/ ";
quote[101]="Don't forget website publicity. Get an interview with a website owner who publishes something related to your business.";
quote[102]="Sign up for Business Wire: http://www.businesswire.com/portal/site/home/";
quote[103]="Get copies of a newspaper's editorial calendar so you know where and when you can send your press releases.";
quote[104]="Fatal Publicity Mistake #2 - calling reporters after you send your press release to see if they got it.  Reporters are far too busy to take this type of phone call from everyone who sends a press release.";
quote[105]="Fatal Publicity Mistake #3 - thinking there's a best time of the day to do interviews.  Do all the interviews you can get.  You never know who is going to hear you or read about you.";
quote[106]="Fatal Publicity Mistake #4 - thinking you don't have the skill to write a powerful press release.  The secret to writing a great press release is following a formula that has been tested and proven to work, such as the templates at www.MillionDollarPublicity.com.";
quote[107]="Fatal Publicity Mistake #5 - making your press release more than one page. Press releases should NEVER be more than one page.";
quote[108]="Fatal Publicity Mistake #6 - thinking it will take a long time to learn what you need to know to get publicity. I've had many students learn my Million Dollar Publicity system in one day and send out press releases the next day - www.MillionDollarPublicity.com.";
quote[109]="Fatal Publicity Mistake #7 - thinking you have to pesonally know reporters, editors, talk show hosts, etc. to get interviews. You don't have to know anyone. If you have a good story, you'll get interviews.";
quote[110]="Fatal Publicity Mistake #8 - thinking your press release is about you. No one cares about you or your products.  They care about what you and your products can do for them.";
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    document.write(quote[whichQuote]);
  }